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A Global Look at Brand Influence Trends
Justin Liggin | May 1, 2025
Get the latest insights on global brand influence with findings from the PRGN Influence Insights survey. In this blog post, Justin Liggin shares impactful strategies and tips from the survey for brand success.
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#MediaMonday – Jorge Ramos
Justin Liggin | Apr 28, 2025
Happy #MediaMonday! Meet Jorge Ramos, commercial real estate and economic development reporter for the Phoenix Business Journal. Jorge shares how he began his writing experience covering sports while playing college soccer, the types of stories he’s looking for in his role, his best advice for PR pros pitching him, and more!
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CSOM: Little Things Can Make All The Difference
Abbie Fink | Apr 24, 2025
It’s all about the little things. Abbie Fink reflects on her recent media tour through Tennessee and Kentucky, sharing how in-person visits and small, thoughtful gestures can strengthen relationships and set your business apart. Find out more in this episode of Copper State of Mind!
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#MediaMonday – Mala Blomquist
Abbie Fink | Apr 21, 2025
This week’s #MediaMonday features Mala Blomquist, managing editor of the Jewish News of Greater Phoenix. Mala shares her media journey, the types of stories she’s looking for, and opens up about her experience co-writing Charlotte, the true story of Holocaust survivor Charlotte Adelman.
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Developing a Long-Term Communications Plan with a Digital Communications Agency
Abbie Fink | Apr 17, 2025
Just like a solid business plan, your communications plan is key to long-term success. Discover how a strategic approach to communications can drive real results in this blog post from Abbie Fink and download HMA's guide to crafting a winning strategy.
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#MediaMonday – 2025 State of the Media
Justin Liggin | Apr 14, 2025
Get a look into Arizonans’ everyday media consumption habits and perceptions of local media with the latest study from the Arizona Media Association. Justin Liggin shares findings from the report in this post.
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CSOM: Measuring the True Impact of PR & Communications Campaigns
Abbie Fink | Apr 10, 2025
What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR experiences and bridges the gap between what can be measured and what truly matters in communications and public relations. Check it out!
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#MediaMonday – Ryan Winslett
Justin Liggin | Apr 7, 2025
Say hello to Ryan Winslett, North Valley managing editor at Independent Newsmedia, in this week’s #MediaMonday! Ryan shares how he got his start writing for his high school paper, his passion for community storytelling, his love of movies, and more.
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HMA Public Relations Included in the Sun Devil 100 Class of 2025
Abbie Fink | Apr 3, 2025
HMA Public Relations is proud to be named to the Sun Devil 100 Class of 2025! With three ASU grads on staff, we are honored to be recognized among the fastest-growing alumni-led businesses making an impact in our communities. Read more from Abbie Fink on this achievement and the clients and partners joining us on the list.
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Working with Your Public Relations Agency
Abbie Fink | Apr 1, 2025
A strong partnership with a PR agency starts with open communication, strategic collaboration, and clear goals. Learn how to maximize your agency relationship and download HMA's guide in this post from Abbie Fink.
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#MediaMonday – Independent Newsmedia Panel
Justin Liggin | Mar 31, 2025
This week's #MediaMonday takes you inside last week’s PRSA Phoenix panel at the Independent Newspapers headquarters, where the key people behind the paper shared insights on local journalism and how to connect with them. Read more from Justin Liggin!
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#CSOM: The End of Celebrity Endorsements? Meet the New Brand Champions
Abbie Fink | Mar 27, 2025
A recent study found that today’s audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.
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